Modul Ajar ini disusun oleh Rizka Rahmayanti, S.Pd (Mahasiswa PPG Prajabatan Gelombang 1 Tahun 2022)
Advertisement Text - Teks Iklan
Hello Sahabat Belajar Bahasa Enggres.
Pernahkan kalian berhenti dan melewati lampu merah? Apakah terdapat poster atau baliho-baliho besar yang terpasang di pinggir jalan? Jika kalian lebih teliti lagi pasti kalian sering menemukan baliho berisi promosi acara live music kedatangan Charlie Puth, Adele, Taylor Swift, Bunda Corla *eh canda Bunda Corla. ataupun promosi festival kebudayaan, fashion week, maupun safari dakwah Abdul Somad, yakan?
Atau ketika kalian jalan-jalan bersama doi *yee dasar gapunya doi, pasti kalian pernah melihat lembaran-lembaran yang tertempel pada tiang listrik? Yang berisi tulisan "Sedot WC" "Ahli sumur bor" "Service AC secepat kilat" "Jasa Mobil Angkut Barang Antar Planet". Pasti pernah kan? Hayoo ngaku aja deh lu :) Begitu juga pas kalian buka AiJi, yeah I mean IG hihi. Pasti ada kan Selebgram yang endorse makanan yang mengugah selera, produk lucu dan unik, dan barang-barang yang estetik yang memanjakan mata. Yaa semua bentuk-bentuk promosi yang mengajak atau mendorong orang lain untuk membeli barang, menggunakan jasa, mengikuti acara/festival disebut dengan iklan (Advertisement Text).
Nah, sekarang udah pada tau kan apa itu Advertisement Text? Yoo untuk selengkapnya, mari kita kupas tuntas materi teks iklan (Advertisement Text) berikut ini.
Definition
of Advertisement Text
§ Advertisement
is an indicating of communication with the users of a product or service.
Advertisements are messages paid for by those who send them and are intended to
inform or influence people who receive them.
§ Advertising is
always present, though people may not be aware of it. In today's world,
advertising uses every possible media to get its message through. It does this
via television, print (newspapers, magazines, journals etc), radio, press,
internet, direct selling, hoardings, mailers, contests, sponsorships, posters,
clothes, events, colours, sounds, visuals and even people (endorsements).
Social Function of Advertisement Text
To persuade
others to take part in consuming a product or using the service
To give an information about an event or join it
To give the impression related to product/service/event
Kind
of Advertisements
a. Product
This
advertisement is provided that the consumer can buy and consume the product.
b.
Service
Service
advertisement aims to serve the consumer who need.
c.
Event
Kind of advertisement
to attract or persuade someone or people to join with them in some events or
agenda.
Product Advertisement
Product advertising is any method of
communication about the promotion of a product in an attempt to induce
potential customers to purchase the product. Advertisement usually requires
payment to a communication channel. The general objective is to increase brand
awareness or to demonstrate the differences between product and competing product
in order to sell it.
Service Advertisement
Service advertising
refers to the advertising of economic activities offered by the business or any
person to its clients for any particular consideration. The service agency helps someone in
doing their work with return of some fisible amount. It implies the marketing
of economic activities, offered by the business to its clients for adequate
consideration.
Event Advertisement
Event advertising is any method of communication about the promotion of an event in an attempt to inform the target
customers to join or
recognize the event will be held. The activity of
designing or developing a themed activity, occasion, display, or exhibit (such
as a sporting event, music festival, fair, or concert) to promote a product,
cause, or organization. Also called event creation.
Strategic Questions in Creating an Advertisement
There are four important strategic questions in any advertisement
§
What products will be offered?
§
Who will be the target customers?
§
How will the products reach them?
§
At what price should the products be offered?
The language in advertising should be:
§
Evocative
§
Informative
§
Persuasive
§
Powerful language
§
Easily understood by the consumer
§
Simple with clear pronunciation
§
Active sentences, not passive sentences
§
Solid and strong language:
§
Positive language, not negative language
Distribution
Channels
Advertisement
can be done through numerous communication channels. Some common channels are
listed here:
1.
Television
2.
Social Media
3.
Websites
4.
Radio
5.
Print (newspapers and magazines)
6.
Mail (flyers, circulars, coupons)
7.
Signs and billboards
8.
Public place
9.
Etc
Activity Reading - Event Ads
Please
read and practise this passage below with your partner in correct intonation.
Write down the vocabularies you don’t know and explore them.
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